"Connecting China and Italy through trade and consulting."

We work with brands, designers, retailers, government departments, and institutions who want to grow authentically in new markets — especially in the space where fashion meets strategy, and culture meets commerce.

About Shenova

Cross-Border Expertise in Fashion, Luxury, and Lifestyle Business

Shenova Trade Limited is a boutique consultancy specializing in cross-border trade and brand development between China and Italy. With a strong focus on the fashion, luxury, and lifestyle industries, we help brands, institutions, and creative leaders navigate international markets with cultural sensitivity and strategic insight.

Services we offer

Luxury & Fashion Marketing Consulting

Market entry strategies, brand positioning, influencer/celebrity collaboration, and localized campaigns for China and Italy.

Fashion Brand Operations & Retail Management

Product development support, retail network setup, Chinese market retail growth strategies

Trade & Supply Chain Consulting

Supplier sourcing, product development, manufacturing coordination (with specialization in eyewear and fashion accessories).

Public Relations & Government Affairs

Building cultural exchange, business diplomacy, and institutional relations between Italy and China

Let’s Connect

Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!