Cross-Border Expertise in Fashion, Luxury, and Lifestyle Business

Hong Kong Shenova Trade Limited is a boutique consultancy based in Hong Kong, specializing in cross-border trade and brand development between China and Italy. With a strong focus on the fashion, luxury, and lifestyle industries, we help brands, institutions, and creative leaders navigate international markets with cultural sensitivity and strategic insight.

Founder’s Background

With over eight years of hands-on experience in the European luxury sector, our founder brings a uniquely human-centered approach to international consulting — shaped by a refined appreciation for European elegance and deep-rooted Eastern cultural sensibility.

Her career spans several years in Italy’s fashion and luxury industries, where she has held strategic roles across premium retail, heritage footwear, and digital commerce. In the luxury outlet sector, she led key account partnerships and marketing campaigns, fostering global client relationships and supporting tourism-driven brand growth. She then served as a China market strategist and regional retail leader, guiding established fashion brands through localized expansion, retail performance optimization, and cross-cultural brand storytelling.

In the digital space, she contributed to the growth of a leading eyewear e-commerce platform, crafting authentic narratives for Chinese consumers through culturally attuned marketing and communication strategies.

Her strength lies not only in her cross-industry expertise, but in her ability to turn values into visibility, and cultural nuance into commercial opportunity — always focused on building long-term, meaningful partnerships across borders.